Gattaca Genomics

Gattaca Genomics offers preimplantation genetic testing, the embryo screening some families choose during IVF. We took the company from idea to brand to a website that explains the science calmly.

• The problem

  Advanced genetic testing is hard to explain and easy to fear.

• What we did

  We created the brand and a marketing website that explains the science in plain language and guides people to get started.

• The result

  A calm, credible brand and website, delivered from first idea to handoff.

Families considering embryo screening are making one of the biggest decisions of their lives. They need to understand what the technology does, and to feel supported while they learn.

Gattaca needed an identity and a website that carried scientific authority without feeling cold.

1. Plain language first

   Every section leads with what the science means for a family, then explains how it works. The technical depth is there for anyone who wants it.

   

2. Trust before the ask

   Clinical announcements and credentials sit near the top of the page, so credibility is established before anyone is asked to get started.

   

3. One structure for complex content

   Each testing technology follows the same clear structure and visual hierarchy, so visitors can compare options without getting lost.

   

4. Calm and hopeful

   A modern biotech look with subtle 3D, and a tone that supports rather than alarms.

   

Designed in Figma with a scalable design system, so the site could grow with the company.

Delivered from first idea to handoff: brand identity, marketing website and design system. The company has since been acquired.